It has been more than a decade since an eye-catching giraffe-print design was spray-painted onto a building at the northwest corner of Bloor and Dundas. This was done in order to advertise a doomed development that was going to be known as Giraffe Condos. and to draw attention to the development, which ultimately failed. This new development would ultimately prove to be unsuccessful.

Ten years later, this peculiar painted pattern is still there, as neither Giraffe Condos nor any of the many subsequent proposals planned for this site have come to fruition. However, that could all soon change as yet another design has been proposed for the historic site at 1540 Bloor Street West. Giraffe Condos was first introduced in 2007 and was scheduled to be finished in 2012, but ten years later, this peculiar painted pattern is still there.

An appeal was made to the Ontario Municipal Board, which was a predecessor to the current Ontario Land Tribunal; however, the appeal was not successful. The initial plan for the building was for it to be a condo tower with 27 storeys. Because of this, the developers had no choice but to go back to the drawing board and reevaluate the fundamental idea that they had been working with. The Giraffe fable was brought back to life in 2018 when the block of the property was acquired by Timbertrin for the price of $35 million. Timbertrin is a collaboration between the developer's Trinity and Timbercreek. It didn't take too much time before a fresh idea for the location of the Giraffe restaurant that once stood there began to take shape.

Even though a lot of things have changed in the neighbourhood since the first time it was suggested that a project be built on the site, the developer has not much adjusted their concept for 2019 in terms of the height of the structure. They are considering developing a tower with a height of twenty-five storeys that will be designed by IBI Group and will mostly consist of apartment buildings rather than condominiums. The following year, the project was appealed to the city's head once again as planners failed to reach a decision on the proposal in the appropriate timeframe, which resulted in a fresh submission in 2021. This transpired as a consequence of the city's inability to meet the deadline.

This plan would have resulted in an increase of the skyscraper's height to 27 storeys, and it would have eventually led to a settlement between the city and the developer in late 2021, which would have resulted in the tower receiving its preliminary permission.  A new application was sent in for this website earlier last year, and it featured what appears to be the two hundredth iteration of the design. The most current changes are the direct result of the most recent agreement that was reached.

The current plan calls for the construction of 354, of which 342 will be brand-new suites and 12 will be replacements for existing rentals that will be situated on the development site. In total, there will be 354 rental units created. This is in conformity with the regulations of rental replacement that were set up by the city. This new building will include a total of 34 three-bedroom apartments, in addition to 88 two-bedroom apartments, 88 one-bedroom apartments, and 12 studio apartments.